Enhance Interactive - Pay Per Click Advertising Review

Article Posted 2004 July 13, Tuesday
by Mike Miller, Online Marketing Manager
Enhance Interactive
Provo, Utah | United States

Overview

One of the largest complementary PPC listings providers, Enhance Interactive provides cost-effective and easy-to-use Web site marketing solutions to a unique audience.

Enhance Interactive offers three simple products that augment the distribution reached by the "Big 2" PPC search engines, Yahoo! and Google.

Start a pay-per-click advertising campaign with Enhance Interactive now and receive $10.00 USD in free advertising credit.

Enhance Interactive Benefits

Enhance Interactive is a great place to either begin a new search marketing campaign or complement your existing campaign. Specifically, Enhance Interactive offers incredible value, best in class customer service and a unique audience reach.

Value

With a low minimum click price, no setup fees for do it yourself accounts and low minimum buys for banners, you can get started with Enhance Interactive for a fraction of the cost of other PPC providers.

Service

Each advertiser is assigned a personal account coordinator to assist with account setup and maintenance. Advertisers are also able to access help through an experienced Client Support Team reachable via email, live chat or telephone at extended hours. After hours advertisers can find help through the account management system (AMS) and its searchable Knowledge Base.

Reach

By diversifying your ad spend with Enhance Interactive, you reach a meaningful audience overlooked by other PPC search engines.

Affordable Branding with LogoLinks™

In addition to text based PPC services, Enhance Interactive provides LogoLinks, small, clickable banner style graphics that can appear next to your listings for a very modest monthly fee. Enhance Interactive will even design LogoLinks for you if you don't have a logo, or can customize the program if you simply want a specific product highlighted in your LogoLinks. This is unique to Enhance Interactive and is one of the provider's most popular offerings.

Enhance Interactive Products

Paid Listings

This is the official name for Enhance Interactive's flagship pay for placement listings product. Your company's title, description and URL appear as search results, whenever users from Enhance Interactive's partner network type in the keywords you've selected. You can determine where on the results page your listing will appear, and even guarantee yourself the top spot! Best of all, you only pay for visitors who click on your link.

Guaranteed Inclusion

A great way to diversify your ad spend is by participating in this paid inclusion program, in which you pay a minimal yearly subscription fee to have your site indexed by major search engines. With Guaranteed Inclusion, your listings appear in the natural search results of such search partners as Excite, WebCrawler and MetaCrawler, among many others.

Arranging to have listings appear, based on relevance, in the natural search results of search engines appeals to a different audience than paid listings, where listings placement is based on payment.

Contextual Advertising

Enhance Interactive's extensive network of content targeted opportunities places your business in front of customers wherever they are, from email newsletters and directory listings on NetZero and Juno to skyscraper ads on EarthLink, MSN and Switchboard.

Advertiser Tips

While Enhance Interactive drives traffic to your web site and offers great exposure to your listings, optimize your results by following the below few words of advice.

Keep your listings simple. Short, direct listings can be more effective than wordy marketing babble.
Use keywords in your titles and descriptions. Like any PPC campaign, listings with keywords used in the title and description get more click throughs than listings without keywords in the titles and descriptions. If the Web user sees exactly what he or she is looking for in the title and description they will be more likely to click to find out more.
Know the policy. Enhance Interactive for example, keeps strict requirements for its listings to preserve the relevancy of Web searchers' results. Titles and descriptions should not contain spelling errors, erroneous capitalization, superfluous punctuation or irrelevant content.
Check your account often. Use an account management system to add, modify or delete listings, make payments or review your rankings.
Use the free services offered. Advertisers can generally run reports on keyword performance and daily click through performance. Some services such as Enhance Interactive, will build professional keywords, title and descriptions for you.
Keep in touch. Get to know your personal account coordinator and read the company's newsletter for the latest tips, tools and information regarding search marketing in general, along with other topics related to your personal campaign.
Evaluate your web site often. Make sure your page navigation is clear, the text is neat and typo-free and that your prices are competitive. Since you're paying for people to come to your Web site make sure they see a professional looking one.

Conclusion

Enhance Interactive offers simple Web site marketing solutions in a confusing and competitive industry. It offers a unique platform to begin a search marketing campaign, or a powerful means to augment existing search marketing efforts.

Start a pay-per-click advertising campaign with Enhance Interactive now and receive $10.00 USD in free advertising credit.

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