Link Development in 140 Characters or Less

2010-03-17 - Many of you reading this are aware that I am currently writing an article on Link Development. This won't be just any article either, I'm going to take you on a journey of URI Discovery, we're going to think outside the anchor.

While I assemble the information for my article, I am currently seeding Link Dev: tips on Twitter. I will keep a library of these tips on this page and will link them to the appropriate sections of the upcoming Link Development article once it has been completed.

  1. IMO, Google Indented Results can be influenced by proper structure and use of Link Relationships e.g. <link rel="">
    04:45 AM Mar 17th, 2010
  2. All that inbound link equity wasted on a website with a broken internal link architecture. Think about that before chasing links.
    3:39 AM Mar 15th, 2010
  3. Tweeting a link on Twitter is like sending out 1,000 link requests - in real time.
    2:18 PM Mar 3rd, 2010
  4. Are you using on-site URI Discovery methods to your advantage?
    10:39 AM Mar 1st, 2010
  5. Researching XLink - Link Development on Steroids
    9:00 PM Feb 28th, 2010
  6. First things first. You'll need to make sure that your internal link architecture best utilizes ALL inbound link equity. Focus.
    8:04 AM Feb 28th, 2010
  7. Do you produce multi-page docs? Group them together using
    1:07 PM Feb 23rd, 2010
  8. Semantic Mention <span class="vcard"><a class="fn url" href="">Edward Lewis</a></span>
    9:51 AM Feb 22nd, 2010
  9. Use ONLY 100% Certified Organic SEO Snake Oil #LubeForYourLinks
    8:39 AM Feb 22nd, 2010
  10. Vote For Links <a rev="vote-for"> That's what you get from me! #RIPNoFollow
    8:31 AM Feb 22nd, 2010
  11. Some of the best SEO Snake Oil around! Seriously.
    5:59 AM Feb 22nd, 2010
  12. 1992 Hypertext Terms / The document I'm referencing is 18 years old. Now that's old school SEO!
    7:09 PM Feb 21st, 2010
  13. The a, area, and link elements can, in certain situations described in the definitions of those elements, represent hyperlinks.
    7:14 AM Feb 19th, 2010
  14. What's outside the anchor? What is contained within that block element to complement your anchor?
    7:05 AM Feb 18th, 2010
  15. Links and Search Engines / Many SEOs have never used the link element.
    7:44 PM Feb 17th, 2010
  16. What is Linked Data? < This is ALL part of Link Development, trust me. ;) #RDFa
    12:27 PM Feb 17th, 2010
  17. Methods of URI Discovery < Work in progress.
    10:45 AM Feb 17th, 2010
  18. Question from an SEO Professional... "Who the hell uses the <cite> element?" Google does, look at the SERPs. <cite>URI</cite>
    7:50 AM Feb 17th, 2010
  19. The Top 3 Search Engines provide you with more than enough opportunities for link acquisition - while you sleep!
    11:06 AM Feb 16th, 2010
  20. Combine adjacent links, don't saturate a section with hrefs. Use floats on images and wrap image and anchor text in href.
    8:44 AM Feb 16th, 2010
  21. Using inappropriate language in URI constructs is the Kiss of Death. You'll get very little traction in that type of environment.
    12:28 AM Feb 16th, 2010
  22. Are your URIs optimized for plain http references - no anchor text?
    10:57 PM Feb 15th, 2010
  23. RSS Feeds are a gold mine for URI Discovery. Many Feeds I check don't validate. < Take seriously.
    8:41 AM Feb 15th, 2010
  24. Careful. I've seen campaigns go south after link acquisitions. You don't want to mess with long standing link profiles too much.
    8:22 AM Feb 15th, 2010
  25. Raw hrefs = URI Discovery. Are your URI paths discover friendly?
    6:30 AM Feb 15th, 2010
  26. I think I'm going to have some fun using Microformats. <a rev="vote-against"> Hmmm.
    8:32 PM Feb 14th, 2010
  27. Why do many obsess over anchor text? It's going to come naturally if the source document is properly optimized. You control that.
    8:24 PM Feb 14th, 2010
  28. Think outside the anchor. What about in context raw URI references? Ever use the <cite> element?
    8:17 PM Feb 14th, 2010
  29. If you're wondering about link relationships, check / Look at them all.
    8:08 PM Feb 14th, 2010
  30. If I said there are link relationships that can be created using the <link> element, would you know what I was referring to?
    8:05 PM Feb 14th, 2010
  31. I'm looking at the Top 10 Referrers for one site and they are all from email links. Just one of many ways URIs are discovered.
    7:30 PM Feb 14th, 2010
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