2010-03-17 - Many of you reading this are aware that I am currently writing an article on Link Development. This won't be just any article either, I'm going to take you on a journey of URI Discovery, we're going to think outside the anchor.
While I assemble the information for my article, I am currently seeding Link Dev: tips on Twitter. I will keep a library of these tips on this page and will link them to the appropriate sections of the upcoming Link Development article once it has been completed.
IMO, Google Indented Results can be influenced by proper structure and use of Link Relationships e.g.
All that inbound link equity wasted on a website with a broken internal link architecture. Think about that before chasing links.
Tweeting a link on Twitter is like sending out 1,000 link requests - in real time.
Are you using on-site URI Discovery methods to your advantage? http://www.SEOConsultants.com/URIs/Discovery
Researching XLink - Link Development on Steroids http://www.W3.org/TR/2010/PR-xlink11-20100225/
First things first. You'll need to make sure that your internal link architecture best utilizes ALL inbound link equity. Focus.
Do you produce multi-page docs? Group them together using http://www.W3.org/TR/REC-html40/types.html#type-links
<span class="vcard"><a class="fn url" href="http://www.seoconsultants.com/profile/1007/">Edward Lewis</a></span>
Use ONLY 100% Certified Organic SEO Snake Oil #LubeForYourLinks
Vote For Links http://Microformats.org/profile/vote-links
<a rev="vote-for">That's what you get from me! #RIPNoFollow
Some of the best SEO Snake Oil around! Seriously. http://www.SEOConsultants.com/Links/Adjacent
1992 Hypertext Terms http://www.W3.org/Terms.html / The document I'm referencing is 18 years old. Now that's old school SEO!
The a, area, and link elements can, in certain situations described in the definitions of those elements, represent hyperlinks.
What's outside the anchor? What is contained within that block element to complement your anchor?
Links and Search Engines http://www.W3.org/TR/REC-html40/struct/links.html#search / Many SEOs have never used the link element.
What is Linked Data? http://www.W3.org/standards/semanticweb/data < This is ALL part of Link Development, trust me. ;) #RDFa
Methods of URI Discovery http://www.SEOConsultants.com/URIs/Discovery < Work in progress.
Question from an SEO Professional... "Who the hell uses the
<cite>element?" Google does, look at the SERPs.
The Top 3 Search Engines provide you with more than enough opportunities for link acquisition - while you sleep!
Combine adjacent links, don't saturate a section with hrefs. Use floats on images and wrap image and anchor text in href.
Using inappropriate language in URI constructs is the Kiss of Death. You'll get very little traction in that type of environment.
Are your URIs optimized for plain http references - no anchor text?
RSS Feeds are a gold mine for URI Discovery. Many Feeds I check don't validate. http://Validator.W3.org/feed/ < Take seriously.
Careful. I've seen campaigns go south after link acquisitions. You don't want to mess with long standing link profiles too much.
Raw hrefs = URI Discovery. Are your URI paths discover friendly?
I think I'm going to have some fun using Microformats.
Why do many obsess over anchor text? It's going to come naturally if the source document is properly optimized. You control that.
Think outside the anchor. What about in context raw URI references? Ever use the
If you're wondering about link relationships, check http://code.google.com/webstats/2005-12/linkrels.html / Look at them all.
If I said there are link relationships that can be created using the
<link>element, would you know what I was referring to?
I'm looking at the Top 10 Referrers for one site and they are all from email links. Just one of many ways URIs are discovered.