TITLE Element

Every html document must have a TITLE Element in the head section. Some refer to the <title> element as a meta tag (title tag) which is incorrect nomenclature and could cause confusion with the title attribute. Here is a working example of the TITLE element...

<title>TITLE Element - Page Titles</title>

The above title element example will produce something that looks like this in your browser title window...

FireFox Browser Title

Page Titles

Authors should use the TITLE element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles. The title element should ideally be less than 64 characters in length. While there is no limit on the length of a title, developers should be aware that the title element may be truncated if too long.

Page titles or TITLE elements, are one of the most important factors when developing a search engine friendly web page. The <title> should contain your primary keyword phrase for that page and any secondary keyword phrases that you may be targeting. For example...

<title>Search Engine Marketing Companies in California</title>

Notice that our main keyword phrase Search Engine Marketing Companies is at the beginning of the title. We then added in California at the end since we are targeting a regionally specific group of search engine marketing companies in California.

View the source code of this page to see the <title> element in place. We've included a comment (<!-- This is the TITLE Element or Page Title -->) showing you where the title element is placed within the <head></head> section of your document.

The TITLE element is one of the primary tags that MUST appear in the <head></head> section of your web pages.

More Information about the TITLE Element


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