The Ultimate SEO Guide



If you are an Internet Marketing Consultant, Agency or, anyone interested in Search Engine Optimization, we highly recommend that you read and assimilate the below information. These documents are by far the most extensive resource for on page SEO and what I refer to as The Ultimate SEO Guide. I guarantee you that nothing else compares and this SHOULD BE "mandatory reading" for all SEO Consultants.

Web Content Accessibility Guidelines (WCAG) 2.0

2008-12-11 - Today the W3C announced a new standard that will help web designers and developers create sites that better meet the needs of users with disabilities and older users. Drawing on extensive experience and community feedback, the Web Content Accessibility Guidelines (WCAG) 2.0 improve upon W3C's groundbreaking initial standard for accessible web content, apply to more advanced technologies, and are more precisely testable.

WCAG 2.0 succeeds Web Content Accessibility Guidelines 1.0 [WCAG10], which was published as a W3C Recommendation May 1999. Although it is possible to conform either to WCAG 1.0 or to WCAG 2.0 (or both), the W3C recommends that new and updated content use WCAG 2.0. The W3C also recommends that web accessibility policies reference WCAG 2.0.

On Page SEO Techniques

Everything you need to know about on page SEO techniques are listed here at the W3...

The above WCAG document contains a Table of Contents (TOC) which lists each and every HTML/XHTML element and attribute you will encounter while performing on page SEO. Working examples of these HTML/XHTML elements and attributes are provided by the WCAG and we've added that TOC below for quick reference.

2009-01-26 - We're working on a new document titled HTML 4 SEO Best Practices in HTML Authoring. The HTML 4 SEO document lists current HTML Elements (excludes deprecated elements), HTML examples, links to WCAG 2.0 along with links to peer discussions focusing on specific HTML 4 Elements and Attributes.

Table of Contents for The Ultimate SEO Guide

  1. H2: Combining adjacent image and text links for the same resource
  2. H4: Creating a logical tab order through links, form controls, and objects
  3. H24: Providing text alternatives for the area elements of image maps
  4. H25: Providing a title using the title element
  5. H27: Providing text and non-text alternatives for object
  6. H28: Providing definitions for abbreviations by using the abbr and acronym elements
  7. H30: Providing link text that describes the purpose of a link for anchor elements
  8. H32: Providing submit buttons
  9. H33: Supplementing link text with the title attribute
  10. H34: Using a Unicode right-to-left mark (RLM) or left-to-right mark (LRM) to mix text direction inline
  11. H35: Providing text alternatives on applet elements
  12. H36: Using alt attributes on images used as submit buttons
  13. H37: Using alt attributes on img elements
  14. H39: Using caption elements to associate data table captions with data tables
  15. H40: Using definition lists
  16. H42: Using h1-h6 to identify headings
  17. H43: Using id and headers attributes to associate data cells with header cells in data tables
  18. H44: Using label elements to associate text labels with form controls
  19. H45: Using longdesc
  20. H46: Using noembed with embed
  21. H48: Using ol, ul and dl for lists
  22. H49: Using semantic markup to mark emphasized or special text
  23. H50: Using structural elements to group links
  24. H51: Using table markup to present tabular information
  25. H53: Using the body of the object element
  26. H54: Using the dfn element to identify the defining instance of a word
  27. H56: Using the dir attribute on an inline element to resolve problems with nested directional runs
  28. H57: Using language attributes on the html element
  29. H58: Using language attributes to identify changes in the human language
  30. H59: Using the link element and navigation tools
  31. H60: Using the link element to link to a glossary
  32. H62: Using the ruby element
  33. H63: Using the scope attribute to associate header cells and data cells in data tables
  34. H64: Using the title attribute of the frame and iframe elements
  35. H65: Using the title attribute to identify form controls when the label element cannot be used
  36. H67: Using null alt text and no title attribute on img elements for images that AT should ignore
  37. H69: Providing heading elements at the beginning of each section of content
  38. H70: Using frame elements to group blocks of repeated material
  39. H71: Providing a description for groups of form controls using fieldset and legend elements
  40. H73: Using the summary attribute of the table element to give an overview of data tables
  41. H74: Ensuring that opening and closing tags are used according to specification
  42. H75: Ensuring that Web pages are well-formed
  43. H76: Using meta refresh to create an instant client-side redirect
  44. H77: Identifying the purpose of a link using link text combined with its enclosing list item
  45. H78: Identifying the purpose of a link using link text combined with its enclosing paragraph
  46. H79: Identifying the purpose of a link using link text combined with its enclosing table cell and associated table headings
  47. H80: Identifying the purpose of a link using link text combined with the preceding heading element
  48. H81: Identifying the purpose of a link in a nested list using link text combined with the parent list item under which the list is nested
  49. H83: Using the target attribute to open a new window on user request and indicating this in link text
  50. H84: Using a button with a select element to perform an action
  51. H85: Using OPTGROUP to group OPTION elements inside a SELECT
  52. H86: Providing text alternatives for ASCII art, emoticons, and leetspeak
  53. H87: Not interfering with the user agent's reflow of text as the viewing window is narrowed
  54. H88: Using HTML according to spec
  55. H89: Using the title attribute to provide context-sensitive help
  56. H90: Indicating required form controls
  57. H91: Using HTML form controls and links

Additional References

WebmasterWorld - Search Engine Promotion Forum

Google's Search Engine Optimization Starter Guide

W3C - World Wide Web Consortium

WCAG - Web Content Accessibility Guidelines 2.0 - Technique Collections

The following list includes links to a series of techniques document collections.



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