The Ultimate SEO Guide
If you are an Internet Marketing Consultant, Agency or, anyone interested in Search Engine Optimization, we highly recommend that you read and assimilate the below information. These documents are by far the most extensive resource for on page SEO and what I refer to as The Ultimate SEO Guide. I guarantee you that nothing else compares and this SHOULD BE "mandatory reading" for all SEO Consultants.
Web Content Accessibility Guidelines (WCAG) 2.0
2008-12-11 - Today the W3C announced a new standard that will help web designers and developers create sites that better meet the needs of users with disabilities and older users. Drawing on extensive experience and community feedback, the Web Content Accessibility Guidelines (WCAG) 2.0 improve upon W3C's groundbreaking initial standard for accessible web content, apply to more advanced technologies, and are more precisely testable.
WCAG 2.0 succeeds Web Content Accessibility Guidelines 1.0 [WCAG10], which was published as a W3C Recommendation May 1999. Although it is possible to conform either to WCAG 1.0 or to WCAG 2.0 (or both), the W3C recommends that new and updated content use WCAG 2.0. The W3C also recommends that web accessibility policies reference WCAG 2.0.
On Page SEO Techniques
Everything you need to know about on page SEO techniques are listed here at the W3...
The above WCAG document contains a Table of Contents (TOC) which lists each and every HTML/XHTML element and attribute you will encounter while performing on page SEO. Working examples of these HTML/XHTML elements and attributes are provided by the WCAG and we've added that TOC below for quick reference.
2009-01-26 - We're working on a new document titled HTML 4 SEO Best Practices in HTML Authoring. The HTML 4 SEO document lists current HTML Elements (excludes deprecated elements), HTML examples, links to WCAG 2.0 along with links to peer discussions focusing on specific HTML 4 Elements and Attributes.
Table of Contents for The Ultimate SEO Guide
- H2: Combining adjacent image and text links for the same resource
- H4: Creating a logical tab order through links, form controls, and objects
- H24: Providing text alternatives for the area elements of image maps
- H25: Providing a title using the title element
- H27: Providing text and non-text alternatives for object
- H28: Providing definitions for abbreviations by using the abbr and acronym elements
- H30: Providing link text that describes the purpose of a link for anchor elements
- H32: Providing submit buttons
- H33: Supplementing link text with the title attribute
- H34: Using a Unicode right-to-left mark (RLM) or left-to-right mark (LRM) to mix text direction inline
- H35: Providing text alternatives on applet elements
- H36: Using alt attributes on images used as submit buttons
- H37: Using alt attributes on img elements
- H39: Using caption elements to associate data table captions with data tables
- H40: Using definition lists
- H42: Using h1-h6 to identify headings
- H43: Using id and headers attributes to associate data cells with header cells in data tables
- H44: Using label elements to associate text labels with form controls
- H45: Using longdesc
- H46: Using noembed with embed
- H48: Using ol, ul and dl for lists
- H49: Using semantic markup to mark emphasized or special text
- H50: Using structural elements to group links
- H51: Using table markup to present tabular information
- H53: Using the body of the object element
- H54: Using the dfn element to identify the defining instance of a word
- H56: Using the dir attribute on an inline element to resolve problems with nested directional runs
- H57: Using language attributes on the html element
- H58: Using language attributes to identify changes in the human language
- H59: Using the link element and navigation tools
- H60: Using the link element to link to a glossary
- H62: Using the ruby element
- H63: Using the scope attribute to associate header cells and data cells in data tables
- H64: Using the title attribute of the frame and iframe elements
- H65: Using the title attribute to identify form controls when the label element cannot be used
- H67: Using null alt text and no title attribute on img elements for images that AT should ignore
- H69: Providing heading elements at the beginning of each section of content
- H70: Using frame elements to group blocks of repeated material
- H71: Providing a description for groups of form controls using fieldset and legend elements
- H73: Using the summary attribute of the table element to give an overview of data tables
- H74: Ensuring that opening and closing tags are used according to specification
- H75: Ensuring that Web pages are well-formed
- H76: Using meta refresh to create an instant client-side redirect
- H77: Identifying the purpose of a link using link text combined with its enclosing list item
- H78: Identifying the purpose of a link using link text combined with its enclosing paragraph
- H79: Identifying the purpose of a link using link text combined with its enclosing table cell and associated table headings
- H80: Identifying the purpose of a link using link text combined with the preceding heading element
- H81: Identifying the purpose of a link in a nested list using link text combined with the parent list item under which the list is nested
- H83: Using the target attribute to open a new window on user request and indicating this in link text
- H84: Using a button with a select element to perform an action
- H85: Using OPTGROUP to group OPTION elements inside a SELECT
- H86: Providing text alternatives for ASCII art, emoticons, and leetspeak
- H87: Not interfering with the user agent's reflow of text as the viewing window is narrowed
- H88: Using HTML according to spec
- H89: Using the title attribute to provide context-sensitive help
- H90: Indicating required form controls
- H91: Using HTML form controls and links
WebmasterWorld - Search Engine Promotion Forum
Google's Search Engine Optimization Starter Guide
W3C - World Wide Web Consortium
WCAG - Web Content Accessibility Guidelines 2.0 - Technique Collections
The following list includes links to a series of techniques document collections.
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