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Search Engine Marketing Standards of Excellence

This information on standards was discussed and assembled in 2004 December.

"Standards: Something, such as a practice or a product, that is widely recognized or employed, especially because of its excellence."

Standards Categories

SEO - Search Engine Optimization

SEM - Search Engine Marketing

PPC - Pay-Per-Click Advertising

PFI - Pay For Inclusion Advertising

Data Feeds

Client-Side Technologies

Server-Side Technologies

Business Practices

 


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