2009-03-02 - @Twitter, why are you not taking advantage of your already short domain name and providing a Twitter URI shortening service? Why are you allowing third party services to capitalize on your growing brand popularity by filling a rather large gap that should not have been left open?
@Twitter, how about closing that gap and rolling your own URI shortening services?
@Twitter, now is the time to set the new trend in Social Media and redefine the concept of URI shortening services, do it yourself! Keep your Twitter brand intact. Avoid the confusion and ever growing concern of clicking on URIs that have no brand identity.
Looking at this from a brand perspective, I'm apt to suggest that you develop your own URI shortening services either with your existing domain or a shorter one if viable. With the recent Gmail Phishing Expedition using TinyURL.com, a trusted name in URI shortening, now would be the time for Twitter to do their own thing and establish your own trusted URI Shorts while taking advantage of increased URI brand exposure.
Yes, we realize that the phishing attempts can occur with any URI. This may be another opportunity for Twitter to shine and provide a trusted, reviewed and approved shortening service for their users. There may be some work involved to maintain the trust.
Just imagine the sheer number of http://Twitter.com/ references instead of http://TinyURL.com/ or whatever other URI shortening service is being used, there are more flavors in this area than Ben & Jerry's Homemade Ice Cream. Take the third party out of the equation and solidify your brand within your own network.
In that 140 SMS environment, are the additional savings in characters worth the loss of this huge potential for Twitter branding?
Why not develop a Twitter URI Shortening Service and use that to your branding advantage today?