Search engine optimization has been a thing for over 20 years, and most companies incorporate at least some type of SEO in their marketing strategies. However, SEO continues to be a pretty specialized field, with very few college degrees focused on the practice, and no widely accepted industry certifications.
Whether you want to become the world’s greatest SEO guru or you just want to learn enough to be dangerous, there are numerous places to start your journey learning more about SEO. The purpose of this post is to point you in the right direction to get started. You’ll find numerous other blog posts and other resources to help you learn the ins and outs of search engine optimization.
Here are a few good places to dip your toes in:
- Google’s SEO Starter Guide
- Moz Beginner SEO Guide
- Search Engine Journal’s SEO Guide
- Backlinko’s Google SEO Guide
- Ahref’s SEO Basics
When you’re ready to take your learning to the next level, check out these online courses:
- Moz Academy
- Google Digital Garage
- Market Motive
- Linkedin Learning
- Bruce Clay Training
- SEO That Works
- ClickMinded SEO Certification
- Advanced SEO Strategies on Coursera
The best way to learn SEO is to start doing it for your own website. If you don’t have control over a website, you can start a side business or hobby website to give you a platform where you can experiment. If you’d rather hire a pro, fill out our consultant request form to find an SEO consultant.